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Video Link: https://youtu.be/kmAHPbpgLPQ
Commenting on the new initiative Mr. Rakesh Wadhwa, Chief Marketing Officer, Future Generali India Life Insurance Pvt Ltd, said, "As a brand, we want to stay course with the important message that staying healthy not only requires support from the family, but sometimes constant reminders to eliminate unhealthy habits from your life. We want to help our customers stay healthy and enjoy their lives to the fullest with their families. With this film we re-affirm that staying fit does not mean just exercising or dieting but knowing what can impact your health. For example, during Diwali everyone binges on sweets without realizing the adverse impact sugar has on health. Therefore, this Diwali, we are emphasizing that 'health is the true wealth' and cutting on the sugar is one good way to start caring for our health. We want to leave our customers with this message with our film #YehDiwaliLessSugarWali. I am sure the message will resonate with our audience, help them to know just how much sugar is good for them and encourage then to have a happy and healthy Diwali."
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