Kishore Biyani-led Future Group has been signed as an associate sponsor withStar Indiafor the upcoming Vivo-IPL 2018.
Other associate sponsors of the cash-rich cricketing event include MakeMyTrip,Parle Products, AMFI,Asian Paints,Dream 11,PolycabandVimal Pan Masala.
The co-presenting sponsors are Vivo, Coca-Cola, and Jio.
"We are excited to partner Vivo IPL 2018 because it will be presented in 5 regional languages along with English to a never-before 700 million viewers through multiple screens, languagesand higher interactivity," Future Group CEO-Food Business Sadashiv Nayak said.
The 11th season of IPL will kick off from April 7.
Broadcaster Star India has bagged the media rights tender with a mammoth bid of Rs 16,347 crore for the next five seasons.