The company announced a tie-up with Star, a Tata and Tesco enterprise, to retail its products across Star Bazaar stores.
"This alliance is a stepping stone, and we are in talks with all modern retailers for similar alliances, and FCEL targets a revenue of Rs 4,000 crore in FY17," Biyani, Chief Executive of Future Group, told reporters here.
"We are targeting about 8-10 per cent of sales for our products in Star Bazaar. They have given us the space, it is now up to us," he added.
The company currently has over 30 brands across food and non-food categories, with about 350 SKUs. Biyani said it will introduce about 1,000 SKUs by the end of the current fiscal.
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"We want to go all-India with our FMCG distribution and have appointed distributors in Varanasi, and will be selling our products in about 5,000 stores in the city. We are only selling one brand, Tasty Treat," he said.
Future Consumer Enterprise brands have expanded their reach so far through Nilgiri's KB's Fair Price/KB's Conveniently Yours, Big Apple, Aadhar and Easy Day stores and are present in 750 outlets including Big Bazaar, the company said.