At the four-day-event, which is underway at Pragati Maidan here, games like "Being Salman" and "Sachin Saga" are re-kindling the fandom of the generation that has grown up watching Sachin's inimitable straight drives and Salman's antics as he beat up the baddies.
"These games touch your emotions. We have our own memories attached to these stars and players. And that's what we are banking on. In addition, there are also entertaining and competitive games," says Raj Thadani from Playizzon.
'Being Salman' that involves "Shooting" and consists of 50 levels, is inspired by the actor's blockbuster movies like "Dabbang", "Bodyguard" among others.
"These games are synchronized online, which means that you can play with an opponent of your choice. Those putting up good competition are rewarded with signed merchandise of Sachin and Salman," says Raj.
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When asked whether these games inspired by Indian celebrities have any takers in foreign countries, he says, "Surprisingly! Such games are downloaded more outside India".
However, what seems to be disappointing to the visitors is that the games are compatible only on smart phones and not on any other platform.
"These games are limited to mobiles only, and don't work on console. And a real gamer is always looking for a console game.
"You can't think of competing with games like 'Call of Duty' or 'Street Fighter' by restricting yourself to smart phones," says Ramansh, a gamer and a huge 'Street Fighter' fan.
"Not every person walking the street in India will be knowing about 'Call of Duty', but I wonder if the same can be said about Sachin and Salman," he says.
Other games based on cricketers like Virat Kohli and Rohit Sharma were also quite popular at the show that is set to continue till February 5.