The project was launched at the Ganga Gram Swachata Sammelan here which was attended by more than 1,400 delegates including 500 village heads from Uttarakhand, Uttar Pradesh, Bihar, Jharkhand and West Bengal, state government officials and Ganga Swachhta volunteers.
At the launch event, Bharti said, "Development takes place only if adequate care and precaution are taken in the project to protect the environment of the Ganga."
Water Resources, Ganga Rejuvenation and River Development Minister Nitin Gadkari appealed to the village heads to pledge unconditional support for making the river and the villages on its banks clean.