FMCG major Godrej Consumer Products Ltd (GCPL) is betting big on its hygiene products range amid the COVID-19 crisis and plans to build the category as its "new core" in the next two to three years, according to a top company official.
GCPL has planned several launches at affordable price points, most of which would be in personal and home care category, in the next 45 days. It expects hygiene products to account for around 5 per cent of its total business in this quarter alone as compared to very insignificant contribution in pre-COVID-19 period.
It is also looking to introduce a range of hygiene products for personal consumption, home care and hygiene on-the-go category.
"For us it is not just about the next quarter, you will see a lot more launches over the next 45 days as we are looking at building the hygiene category as our new core over the next 2 or 3 years," GCPL Managing Director and CEO Vivek Gambhir told PTI.
Elaborating further he said, "we have actually moved very quickly and launched hygiene products across India, Indonesia, Bangladesh, Sri Lanka, Kenya, South Africa, the US, Argentina and Chile. There are a lot more launches planned over the next 45 days."