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Adaptation of digital tools by MSMEs in India has been comparatively slow for the following reasons:
- Small businesses do not realize the benefits of digital tools
- MSMEs believe that digital tools are quite expensive and not user-friendly
Keeping the above in mind, GCR now offers tailor-made digital tools for small and medium enterprises with the concept of Go Digital-Grow fast. These tools are-
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- Affordable with low Capital cost
- Result Oriented
GCR's digital tools for small and medium enterprises can be deployed on a time-based subscription model and help in following business functions:
- Effectively, showcase products/Ad's in store: Digital Signage and Interactive display
- Pushing special offers to in-store customer: Proximity-based push Marketing
- Offering free Wi-Fi to customers: Wi-Fi Hotspot and Monetization
B. Effective management of Resources:
- Assigning task and managing Manpower resources: Field Force Management
- Rapid Learning: Training and Assessing Employees in field
- Managing and Tracking the Fixed Assets and inventory: Asset Tracking
About GCR (Global Channel Resources ):
Disclaimer: No Business Standard Journalist was involved in creation of this content