With India home to seven of the top 10 most polluted cities in the world, Germany-based mobility solutions provider Wunder is pitching carpooling as an effective remedy to the alarming levels of vehicular pollution in the country.
Wunder has drawn up an aggressive expansion strategy for India, starting with the national capital, and has also begun actively engaging with the central and state governments, a top company executive said.
Having achieved an user base of more than 300,000 in Delhi and more than one million rides in 2018, Wunder is now looking to make carpooling a pure business model this year through cost optimisation and revenue generation, its India Marketing Manager Vivek Kumar told PTI.
Hamburg-headquartered Wunder Mobility, which is focusing on both B2B and B2C models by tying up with corporates and offering its carpooling platform directly to end-users, is also betting on B2G or 'business to government' as a key growth strategy going forward, he said.
The company wants to engage with the authorities for helping create a robust urban mobility ecosystem for carpooling, Kumar added.
"Our main source of revenue is charging a small platform fees per ride,'' Kumar said, referring to a percentage component it charges on total compensation that a car owner earns during the journey. "We are also looking for additional models for revenue generation like subscription and partnerships."
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