As he elaborated on his team's plans for the second Test against Australia here, Cook was left shocked as he witnessed a girl collapse in the press conference room of the Lord's.
The stunned England skipper uttered a swear word before calling out for medical assistance to the girl. He stood at the stage as the girl was attended to before going ahead with the remaining press conference.
The star player took off his cap and burst into a laughter as he tried to make sense of the unexpected drama at a routine affair.
"It's unbelievable isn't it? There you have got your piece, you are just going to write about that now, aren't you?" he said as journalists present in the room shared a laugh with him.
"I must be boring," joked the affable England skipper.
He later apologised for swearing during the press conference which was being telecast live. England lead the Ashes 1-0 after beating Australia by 14 runs.