Blair has developed a western wear line "Fabels" for the lifestyle retailer. His collection includes dresses with asymmetrical hem that has a flare similar to the 'anarkali' suit, chanderi sari print shirt, chikankari shirt and block printed shift dress.
For the new line, Blair spent a month looking at weavers, dyers and block printers in action. Fascinated by their work, his present designs reflect that influence.
"I think there is a need to revive the dying India art," says Blair, whose designs have been retailed at international stores like Saks Fifth Avenue and Henri Bendel in New York, Harrods in London, and Seibu in Tokyo.
"Block printing appeals to me the most. You just put the blocks in any manner and there you get an amazing pattern. Chikankari is also good, but it has a limited design," Blair says.