"The trend which was earlier seen only in metro cities like Mumbai, is picking up in Goa too," said Janardhan Bhandari, joint treasurer of Security Association of Goa (SAG), an umbrella body of all security agencies operating in the state.
"The customers are usually wealthy people who want details about daily routines of their family members. This is not spying. It is done for the family's safety," he said.
"The charges for such services are high as it includes travel and equipment like camera to keep watch on every movement of the person. The pricing starts from Rs 5,000 per day per person employed," he said.
SAG member Dhanraj Harmalkar said, "The trend had started some seven to eight years back in Goa. But now the demand is growing."
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Harmalkar, who owns Dynamic Personal Bureau Services, says, "these services are not because someone does not trust another person".
Goa has around 350 security agencies which undertake work ranging from security guards, detective to executive protection services, commonly known as escorts for VIPs.
Bhandari said, Goa's emergence as a film shooting destination created the need for escorts of VIPs, like film stars.
"There is demand for such services from celebrities and also corporate bosses during their visit to Goa," he said.
Some corporate companies have also begun hiring the agencies to cross-check the background of their employees, who are mostly serving the high and crucial positions.