/ -- Godrej Interio, India's leading furniture solutions brand, announced today the launch of its exclusive new research study: 'Harness the Power of Social Capital' that reveals the challenges and solutions for the modern day workspaces.
(Logo: https://mma.prnewswire.com/media/772546/Godrej_Interio_Logo.jpg )
Anil Mathur, Chief Operating Officer, Godrej Interio, said, "Godrej Interio research study found that about 29% of Indian workforce felt the need to have collaborative space, and 15% preferred to have a zone that would help them relax and rejuvenate in the office. About 61% of them at the same time also needed a place to concentrate without distractions when required. Of these 56% said that their office lacked such spaces currently. Basis these insights, we developed the concept of Social Office. The workplace must align with the expectations of the employees, the way today's modern workers function is very different, and the workplace must provide them the enabling environment they need to be engaged. Allowing space for the individual aspirations of these employees will help them be highly productive."
He added, "The sedentary nature of work, as well as the increasing number of hours spent in the workplace, is causing adverse effects on employee health. The Social Office understands the direct link between employee health and productivity and creates an environment that supports the health and well-being of the employees."
Sameer Joshi, Associate Vice President, Marketing (B2B), Godrej Interio, said, "We expect the Social Office furniture to attract traction in the metros such as Mumbai, Pune, Bangalore, Hyderabad, Chennai, and Delhi NCR owing to the presence of business hubs. The market for the same is nascent, and it is expected to be at Rs. 200 Cr. However, it is expected to grow at a CAGR of 12%. We expect organizations to soon pick up the trend of Social office in the years to come. It will be a growth driver for us for the overall turnover of 1500 Cr in 19-20 with an expected growth rate of 20% year on year."
About Godrej Interio:
Disclaimer: No Business Standard Journalist was involved in creation of this content