/ -- Godrej Material Handling, a business of Godrej & Boyce Mfg. Co. Ltd., today announced Godrej RenTRUST, their new equipment rental brand that will provide 360-degree solutions to customers encompassing manpower, machine, fuel and maintenance.
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On the occasion of this strategic announcement, Anil Lingayat, Executive Vice President and Business Head, Godrej Material Handling, said, "In Material handling industry, capex in equipment is only 13% of Total Cost of Ownership (TCO) to a consumer. Godrej RenTRUST, our new rental solutions brand, will address the balance 87% of the TCO pie. We have always been at the forefront of innovation by adopting the latest technologies to offer the best-in-class solutions to our customers. Godrej RenTRUST will provide end-to-end solutions to our customers. We are proud of being the only material handling equipment rental solutions company in India with the widest product range, accessories and value-added services."
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