Godrej to expand household insecticides portfolio in Africa

FMCG major Godrej Consumer Products (GCPL) is looking at expanding its household insecticides portfolio in Africa.
GCPL has significant presence in Africa in the haircare category and has annualised revenues of USD 200 million.
"We are trying to figure what are the right products for right environment. Team is looking at opportunity (in Africa). We have done very well in India and Indonesia," GCPL VP-Marketing (Home Care) Ajay Dang told PTI.
When asked about when the company would scale up its offerings in insecticides business in Africa, he said: "I cannot comment on that. Team is looking at it because we have done very well in India and Indonesia. It is just about right time and right product."

Brands in GCPL's household insecticides business are Good Night, Hit.
The company has been acquiring brands, specially in the African continent, mostly targeting local firms in emerging markets.

Earlier this month, GCPL fully acquired South Africa's hair extensions firm Frika Hair (Pty) Ltd for an undisclosed sum.
It acquired 51 per cent stake in Darling South Africa in September 2011 and in Darling Mozambique in October 2011.
Darling Group Holdings operates in 14 countries across Africa, selling hair extension products under brand names like 'Darling' and 'Amigos'.
Besides having stake in Darling Group, GCPL had also acquired South Africa's Kinky Group in 2008 and hair colour brand Rapidol in September 2006. Kinky offers a variety of products, including hair, hair-braids, hair pieces, wigs and wefted pieces.

The Mumbai-based firm had also acquired Nigeria's personal care brand Tura for an undisclosed sum in 2010.
GCPL today said it has successfully extended its social initiative 'Raahat, Ek Abhyaan' to eight cities and donated more than 30,000 woollen clothes to underprivileged children.
"We are looking at expanding the reach of this programme going forward. Next year, we will move toward cities in Eastern India," Dang said.