He expressed hope that the celebration would foster awareness about the tremendous tourism potential of the state in many areas and promote the rich and varied treasure gifted by Nature and other man-made tourism assets of Arunachal Pradesh in the whole world, a Raj Bhawan communique informed.
In his message on the occasion, the Governor said, "This year, the theme of the celebration is 'Millions of Tourists, millions of opportunities'.
He urged the people to pull up their socks, rectify the deficiencies of the past and make Arunachal Pradesh the most favoured tourist destination among tourists of the country and abroad in near future.
"Let us particularly focus our attention on Swadesh Darshan and PRASAD (Pilgrimage Rejuvenation and Spiritual Augmentation Drive) - aiming at integrated development of tourist circuits and pilgrimage centres and at the same time, on building of a high quality tourism infrastructure in the state, building up super quality roads and very quick and quality maintenance of existing pot-holes, depressed and uneven roads by using latest technologies and equipments with best available technical expertise in the country; and also provision of guest houses, budget hotels, dependable and secured tourist bus and taxi services," he added.
"With spirit of 'Athiti Devo Bhava', broader social contacts between tourists and host communities will go a long way in enhancing friendly relation, mutual understanding, tolerance, and awareness between peoples," he said.
"I call upon all my fellow citizens, particularly the enterprising men and women to contribute their bit in promoting tourism in the state and wish a booming tourism season for the entrepreneurs including tour operators," the governor appealed.