In a series of tweets, the Finance Ministry has asked the assesses to pay advance tax on or before September 15, 2015 and "be proud partners of nation building".
Besides, the government is running a media campaign on TV and radio, asking people to pay their advance tax on time.
Advance tax is a system of periodic payment of taxes in order to avoid lumpy outgoes in the final quarter. It is generally considered as a barometer of a company's performance.