"The Government, in addition to traditional markets like EU & USA, is exploring new markets by holding exhibitions and shows in Russian Federation, Israel, Eastern Europe, Latin American countries and other non-traditional markets," Union Textiles Minister Santosh Gangwar said in a written reply in Lok Sabha.
"Government is providing grants under Market Access Initiative and Market Development Assistance Scheme for this purpose," the Minister added.
The grants include assistance to textiles exporters for export promotion activities abroad; assistance to textiles export promotion councils (EPCs) to undertake export promotion activities for their products and commodities; and assistance to approved organisations/trade bodies in undertaking exclusive non-recurring activities connected with export promotion efforts for their members.
In addition, Market Linked Focus Product Scheme (MLFPS) incentivises export of products that have high employment intensity in rural and semi urban areas, to offset infrastructure inefficiencies and other associated costs involved in marketing of these products.