Themed 'Nurturing the Nurturer', the campaign was launched by FICCI Ladies Organisation (FLO) in partnership with the Apollo Hospitals group.
The minister of state for health said the increasing cases of cancer in women, especially breast and cervical cancers, were a "matter of concern".
Both these type of cancer account for nearly 32 per cent of all cancers. But several types of cancer have a high chance of cure if diagnosed early and treated properly.
Patel said early detection and proper medication can play a key role in treatment. She urged private players and NGOs to play their role in creating awareness about preventive care.