Jaitley said the Ganga Conservation Mission called "Namami Gange" is being launched because a substantial amount of money has been spent in the conservation and improvement of the river, but that has not yielded desired results because of lack of concerted efforts by the stakeholders.
To harness the enthusiasm of the NRI community towards the conservation of the river Ganga, an 'NRI Fund for Ganga' will be set up which will finance special projects, he said.
The budget also contains the first ever effort to link the rivers across the country with the Finance Minister setting aside a sum of Rs 100 crore in the current budget to expedite the preparation of Detailed Project Reports as a serious move in this direction, he said.