"...To protect consumer interests, the Department (Consumer Affairs) is including necessary safeguards for protection of rights of consumer of technology based marketing like e-commerce, telemarketing etc," Minister of State for Consumer Affairs Raosaheb Patil Danve said in a written reply in the Rajya Sabha.
In another reply, the Minister said the government is making efforts to introduce a Bill for comprehensive amendments to the Consumer Protection Act, 1986 at the earliest.
Terming the e-commerce sector as extremely crucial given its growing popularity, Danve said: "Department of Consumer Affairs is consulting with other departments on the need for regulation of e-commerce industry and on administrative responsibility for the subject.