At a meeting of National Steering Committee on Infant and Young Child Breastfeeding, which took place recently after a gap of over five years, the Ministry of Women and Child Development invited suggestions from various organisations, departments and ministries for preparing a draft plan.
"Nothing has been done so far. It is very important to take up the issue now. We have invited comments and suggestions from the members to form a draft plan," a senior ministry official said. The Plan is expected to be implemented by the end of this year.
The Ministry has also reconstituted the National Steering Committee and National Coordination Committee on Infant and Young Child Feeding to include members from various other departments and ministries like Health Ministry, and Ministries of Information and Broadcasting, Drinking Water and Sanitation, Ayush, Food Processing, Human Resource Development, Labour and Employment and Panchayati Raj.
The meeting resolved to develop a communication strategy with the help of Health Ministry and launch an awareness campaign through media.
The ministry has also decided to enroll Anganwadi and Asha workers for the awareness programme. "These workers will be trained to counsel pregnant mothers so that they can carry out door-to-door campaign in villages. It will be done through
Assistance from Panchayati Raj Ministry as it has the grassroots level network," he said.