The initiatives were unveiled by Consumer Affairs Minister Ram Vilas Paswan on the occasion of National Consumer Day on Saturday.
“This is the age of technology and educating the consumer and redressing his grievances in this digital world is a challenge,” Paswan said. The mobile app of the consumer helpline and the smart consumer app for accessing product information and online communities will benefit the consumers in the digital world, he said.
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“Online communities will provide a platform for airing their views, experiences and grievances,” Paswan added.
Consumer Affairs Secretary Hem Pande said, "The department has been keeping abreast of the latest challenges to consumer protection and has been devising various strategies to protect consumers from exploitation.” Minister of State for Consumer Affairs C R Chaudhary and National Consumer Redressal Commission President D K Jain were among those present at the deliberations on ‘Alternative Consumer Dispute Resolution’.