Addressing a national conference on development and export of spices, Commerce Secretary Rajeev Kher also asked all the stakeholders to come up "with the basic contours of a national policy on spices and spices trade" by the end of the meeting.
Emphasising on the quality, Kher said that farmers and traders should have to work more on the issue.
"It is becoming an increasingly important that India exports the best commodity because that is where the real competition is coming. Traditional markets such as EU and the US are all becoming discerning on the quality.
He said that it would be difficult to the domestic players to brand their products without a good quality commodity.
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Kher also said that the industry should formulate a proper branding programme on selected spices, taking advantage of Geographical Indicators (GIs).
GIs identifies a product whose quality, reputation and other characteristics are attributable to its geographic origin.
In volume terms, spices exports grew by 12 per cent to 4,21,570 tonnes during April-September period of this fiscal as against 3,76,584 tonnes in the corresponding period of the previous year.
Speaking on the occasion, Agriculture Minister Radha Mohan Singh said that Indian traders are also facing competition from Indonesia in nutmeg and Sri Lanka in cinnamon.
"There is a need to increase standards of our spices. We need to increase acreage of spices," Singh said adding suggestions of the stakeholders meeting will be considered by the government.