As the wedding procession was proceeding on Tuesday night for the bride's home with the family members dancing in a joyous mood in Borsad, about 60 km from here, the groom, Sagar Solanki, who was sitting on a friend's shoulders, suddenly collapsed.
He was rushed to a nearby hospital where the doctors declared him dead, Sagar's father Rajesh Solanki said.
The deceased, hailing from Ranoli village in Anand, worked in a private company.
The incident came as a shock to the families of both the groom and the bride and they immediately called off all the celebrations.