During the April-June quarter, ITC's revenue from cigarettes increased 6.42 per cent to Rs 8,230.60 crore from Rs 7,733.43 crore in the year-ago period.
"Some shareholders are saying that growth of the tobacco business should be less while that of others (non-tobacco) should rise. That is not the objective", Deveshwar said at the company's AGM here.
Deveshwar, who will step down as executive chairman and preside over as non-executive chairman at the next AGM, said, "We are not competing within the company".
The tobacco business was increasingly coming under prohibition by various government regulations but continued to be the prime revenue driver of the company.
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ITC was in a unique position to explore new opportunities in the area of perishables including fruits and vegetables, he said in the chairman's speech.
In this regard, ITC was exploring the opportunity to invest in state-of-the-art cold chain top cover farm produce including fresh, frozen and dehydrated fruits and vegetables.
Also, there are plans to cultivate medicinal and aromatic plants, he said.