Gucci launches line of environment-friendly shoes

The Italian fashion house's creative director, Frida Giannini, has designed the Sustainable Soles footwear line which includes two styles made with biodegradable plastic.

The female shoes are ballerinas available in a range of polished tones, including blush, taupe and black and feature cutout details and the company's signature GG motif, reported Contactmusic.

The men's are sneakers and are sold in both a low and high-top version with bio-rubber soles while the upper part of the shoe is in vegetable-tanned calfskin and and has bio strings.

The Sustainable Soles line, which is part of the pre-fall 2012 collection, will hit Gucci's e-commerce and its flagships worldwide at the end of June. This is not the first environmentally-friendly products Gucci have created.

Last year, the label debuted a line of bio-based frames synthesized from castor seeds and it is now set to introduce the first-ever sunglasses made with liquid wood.