After the polling process began at 8 am, people could be seen stepping out of their homes despite cold weather and queuing up to exercise their franchise at the polling stations.
According to officials, around 11 per cent voting has been recorded in the first two hours.
Although there were reports of technical glitches in EVMs in Surat and some other centres, the polling process resumed after the machines were replaced, officials of the Election Commission said.
Cricketer Cheteshwar Pujara also cast his vote in Rajkot.
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A total of 89 seats out of 182 -- spanning the Saurashtra and south Gujarat regions -- are up for grabs in the first phase with 977 candidates in the fray.
Prominent candidates for today's battle include Chief Minister Vijay Rupani, who is contesting from Rajkot (West), Congress' Shaktisinh Gohil (Mandvi) and Paresh Dhanani (Amreli).
The poll campaign shaped up as a duel between Modi and Gandhi, and often turned personal.
The Congress, in political wilderness in Gujarat for nearly 22 years, is desperate to break the jinx. It has raised issues such as the BJP's "hollow development model", besides demonetisation and GST.
Gandhi emerged as the Congress' pivot to take on the might of the prime minister on his home turf.