Harley-Davidson partners Myntra for online merchandise sale

Cult bike maker Harley-Davidson has tied up with fashion portal Myntra to sell its casual merchandise through an exclusive online store.

Launched today, the online store offers a range of casual outerwear, sportswear, denims and accessories, Harley-Davidson said in a statement.

"Through this alliance, Harley-Davidson merchandise will now be easily accessible to over 12,000 pin codes in India," it added.

Harley-Davidson merchandise and accessories are also offered through the brand's dealership network across 17 locations in India.

Harley-Davidson Sales and Dealer Development Director Rajiv Vohra said the alliance will help the company reach out to more customers across the country.

Myntra's eCommerce Platform Head Prasad Kompalli said: "This alliance will help us cater to Harley-Davidson aficionados by enabling easy access to the brand's lifestyle merchandise.