US-based cult bike manufacturer Harley-Davidson has announced plans to enter the used business segment and was currently piloting the concept in some of its dealerships, a top company official has said.
Some of the company's dealerships were already testing the concept for the last few months, Harley-Davidson India, Managing Director, Peter Mackenzie said.
"We are currently piloting it in a few dealerships. And, we are very close to rolling out the programme, nationally," he told PTI here.
Currently, Harley-Davidson has 27 showrooms across the country. The 27th facility was formally unveiled by Mackenzie in the city.
"It (used bike's business) will enable us to attract more customers. Secondly, to enable people, perhaps who cannot afford a new Harley-Davidson, but at least get the right Harley-Davidson experience through an authorised dealership," he said.
Asked about the company's growth plans for 2018, he said, "2017 had its complexities with demonetisation, GST (Goods and Service Tax implementation) and Euro IV. This year, we are looking at more stability."