HarperCollins' 25th anniv film wins award at Phalke film fest

A film on the journey of publishers HarperCollins India, which is celebrating its 25th anniversary this year, has won for best direction at the 7th Dada Saheb Phalke Film Festival.
The ad film "HarperCollins: Books Create Stories" was directed by Srinivas Sunderrajan.
It celebrates the journey of a book that starts from a real-life story and ends in the shape of a book, culminating with the tagline 'Books create stories. Stories create books'.
HarperCollins India worked with Taproot Denstu India to co-create the concept of the film which was also scripted by Sunderrajan of Absolute Films, the publishers said.
"It's akin to reading a book; one visualises and feels so much that you'd want to feel the same when you see its adaption on screen. While directing the film, my main aim was to ensure that the viewer goes through the same wave as I did; apart from bringing a bit of old-world charm that's associated with paperbacks," says Srinivas.

Sharing the background to the film, Sonali Singh, Head (Marketing & Corporate Communications) of HarperCollins India, says, "This is a big year for us and to make our 25th anniversary in India special, we were clear that we wanted to celebrate books and the journey that translates into the creation of these and the stories that we all begin to feel a part of.
"Srinivas has so beautifully done justice to what we wanted that you have to see the film to understand the magic it creates."
Creative head of Taproot Dentsu, Titus Upputuru, says, "When we made the film, we had no clue it would garner so much love, attention and accolades. We are extremely delighted and feel absolutely grateful.