The scheme is primarily focused on increasing quality, industrial output and employment generation through incubation of e-commerce in the state, a spokesman of Industries and Commerce Department said here today.
He said inclusion to digital commerce would help SMEs to scale up their business at much lower levels of investment in fixed assets and human capital, thus reducing their cost structures.
Online market place would provide a cost effective impetus for growth, opening a window to new markets, increasing spread by shortening traditional supply chains, containing systemic inefficiencies, reducing costs, thereby leading to higher revenues and profit margins for SMEs.
Detailing about salient features of the scheme, he said it will create online catalogue and realise advantages of digital marketing and other allied services provided by online market place namely Digital Marketing, Logistics and Fulfilment Service and Payment Collection.
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Once listed, products are viewed by millions of potential customers across India and abroad. The customers or end users will buy products online with secured payment infrastructure and it ensures systematic cash flow, he said.
The department would also avail the services of e-commerce companies.
He said the expenses incurred on listing of on-line marketplace would be reimbursed to all the eligible manufacturing MSME units subject to a maximum of Rs 50,000 towards enrolling expenditure, sustenance of online business for a period of four months in continuation, within a given financial year.