Haryana to observe breast feeding week from tomorrow

'Breast Feeding Week' will be observed in Haryana from August 1 to 7 to create awareness among lactating mothers about breast feeding of children up to six months.
"The theme of the programme is 'Breast Feeding Support- Close to Mothers'," Mission Director, National Rural Health Mission (NRHM) Haryana, Dr Rakesh Gupta said here today.
He was addressing Civil Surgeons and District Programme Officers of Integrated Child Development Scheme (ICDS) through video conferencing from here.
Women and Child Development Director Renu Fulia was also present during the video conferencing.
NRHM Brand Ambassador, Yogeshwar Dutt, Bronze Medallist London Olympic 2012, proudly said "Maine bhi Maa ka doodh piya hai" (I too had consumed milk of my mother).

Rakesh Gupta said that the objective of the week is to draw attention of all concerned to the importance of close support in the community and one to one counselling in helping mothers to establish and maintain optimal feeding practices of the children.
The Health Department is making the community aware about the exclusive breast feeding practice, he said.
He said that according to the evaluation conducted by School of Public Health, Post Graduate Institute of Medical Education and Research (PGIMER) Chandigarh, the rate of early initiation of breastfeeding is 54.5 per cent in Haryana.