Havells unveils 'REO Armour' compact MCB

Havells India Limited, the leading fast moving Electrical Goods (FMEG) company, today launched a new range of REO Armour with compact MCBs.
"The new range of REO Armour comes with compact MCBs in an enclosure for pre-determined load and is aimed at providing top quality product to low cost housing sector that otherwise rely on sub-standards MCBs to guard against short-circuit and other electrical hazards," Dhruv Bhagat, Executive VP, Havells India Ltd told reporters.
"REO Armour is adroitly designed, entry level safety solution for houses and office/shops alike which will be available under the widely popular REO brand," he said.

"This launch is part of the overall strategy to further strengthen our leadership position in the switchgear segment and enhance our value-for-money product portfolio with highly reliable and user-friendly products to a large section of consumers across rural and urban areas," he added.
"Bihar has been an important market for us. We are leaders in the market and will further enhance our presence in the state," Bhagat said.
"We are present in tier I and II towns and basket of products from REO will help us go deeper to tier III towns and rural belt with population of less than 50,000. We feel REO can be over Rs 200 crore brand by end of next fiscal," the Executive VP of Havells said.