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Hayashi Elec forays into India's fan mkt,eyes sale of 5L units

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Press Trust of India New Delhi
Last Updated : Jan 18 2016 | 5:48 PM IST
Japan-based Hayashi Electric today announced its foray into country's regular and premium electric fan market and plans to sell around 5 lakh units over the next three years.
The company is also planning to set up its own manufacturing unit here by the end of this year, which would act as a hub to meet the domestic demand and as well as the exports.
Hayashi Electric has launched 12 models of regular fan priced from Rs 1,200 onwards and 15 models of super-premium luxury fans priced around Rs 1.5 lakh.
"Our focus is to sell around half a million fans in next three year. From 2018, our volume should be around 5 lakh, in which 60 per cent should be from the premium segment and rest 40 per cent from economical range. Our main target is the premium segment," Hayashi Electric, COO India, South East Asia and Middle East, Ashish Narang told PTI.
The company is targeting a combined portfolio of 50 models in the coming months.
He added that the company is also planning to launch in India its lighting products in 2017.

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"We feel that the Indian market has the potential and that's why we are here. India should be one of the biggest markets for us," he added.
Hayashi Electric would also launch exclusive brand outlets in leading metros and tier-II places.
"This year we would have four brand outlets at Bengaluru, Pune, Chandigarh and Gurgaon. In 2017, we would have 10 cities including Mumbai, Chennai, Hyderabad, Kolkata, Noida," he said adding the company has selected the areas which has good potentials.
Hayashi is aiming its range of regular fans to be retailed through at least by 1,000 outlets by the end of this year, which would be expanded gradually.
On local manufacturing, Narang said: "We are in talks with some state governments including Telangana, Gujarat and Goa. It would be 100 per cent FDI. We want to create a hub to cater the domestic market and exports. By this year end, we plan to have our own factory here and start the production."
However, he declined to share the exact amount which the company would invest here. At present, it would import from its China and Taiwan plants.
For branding and marketing, Hayashi Electric has earmarked a budget of 6 to 8 per cent of its annual global turnover.
Besides, Hayashi Electric would also follow its global imitative of 'Go Green' in India and would plant a tree for every fan sold here in the domestic market.
Hayashi, which has been in business for last 15 years, had a turnover of USD 60 million (approx) in 2014. It sells its products in 14 countries.

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First Published: Jan 18 2016 | 5:48 PM IST

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