Justice Manmohan stayed ASCI's March 24, 2014 decision holding the advertisement's contents as "gross and indecent" and "offensive especially to women" and asked SSTL to not broadcast it after April 7, 2014.
The court also issued notice to the Centre and ASCI, seeking their replies by August 12, the next date of hearing.
The 'MTS 3G Plus born for the Internet' ad depicts a new born child accessing various electronic gadgets like mobiles and tablets while the mother is shown sitting in labour position.
Central government's standing counsel Neeraj Chaudhari told the court that the Ministry of Information and Broadcasting has not passed any direction to give effect to ASCI's order.
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Chaudhari said that under the Cable Television Networks (Regulation) Act, the ministry issues directions to television channels or cable TV operators to stop airing an ad and not to the advertisers.
SSTL is a venture of Sistema Joint Stock Financial Corporation of Russia, the Russian Federation and India-based Shyam Group.