HDFC Bank ties up with retail body to offer cash at 50 stores

The second-largest private lender HDFC Bank today partnered with Federation of Retail Traders Welfare Association (FRTWA) to offer cash withdrawal facility at over 50 large and prominent retail stores across major cities.
"Customers can withdraw cash up to Rs 2,000 at these stores by swiping their debit cards using the PoS machines deployed at these stores," the bank said in a statement.
Some of the 50 empanelled stores include Roopam, Benzer, Amarsons, Kala Niketan, Premsons, Asiatic, Libas, Seasons, Roopmilan, Metro, Catwalk, and Mochi, among others. These stores will use cash collected from their sales for the withdrawals.
"The initiative will help the masses easily withdraw cash and reduce their inconvenience," said Parag Rao, Head of card payment products at HDFC Bank.

Federation of Retail Traders Welfare Association is a trade body representing shop owners in Mumbai with over two lakh small, medium, and large store owners as its members.