Health Ministry launches competition to design logo for Ayushman Bharat

The Health Ministry has launched a digital competition to design the logo and tagline for the Ayushman Bharat programme announced in the general budget this year, according to an official statement released today.
The competition will be organised through a digital crowd sourcing campaign on MyGov portal.
"The competition was launched on February 19, 2018 and will conclude on March 6 this year. The main aim of the competition is to generate awareness among the population about these health sector initiatives and engage them towards ownership in shaping a healthy India," the statement said.
The winner of the competition will be awarded a prize money of Rs 25,000 while the runner-up will be awarded Rs 10,000.

"The main theme of the logo shall be 'Ayushman Bharat' and the guiding principle will be 'Sarve Bhavantu Sukhinah, Sarve Santu Niramayah'," it said.
In the budget, the government had announced two major initiatives in health sector as part of the Ayushman Bharat programme - creation of health and wellness centres and the National Health Protection Scheme.

The programme aims to address health holistically, impacting primary, secondary and tertiary care systems, covering both prevention and health promotion.
The 1.5 lakh health and wellness centres will provide people-centric comprehensive primary health care including for common non-communicable diseases closer to the homes of people including providing free essential drugs and diagnostics.

The National Health Protection Scheme will provide over 10 crore poor and vulnerable families treatment coverage up to Rs 5 lakh per family per year for secondary and tertiary care hospitalisation.