Neither Heidfeld nor Sarrazin are strangers to the international racing scene, having both competed in various forms of motorsport including Formula 1, WRC and Le Mans.
Heidfeld, 37, said: "It's new, and new means exciting. It feels really special to be part of a starting project that is going to bring a lot to the future of racing and the automobile."
Frenchman Sarrazin, 38, said: "I am excited and motivated to sit in a totally new car with pioneering technology and to undertake a new discipline. In addition, street circuits promise a lot of close competition and fights between good drivers. You have to perform to make people dream. It's a great way to raise awareness of electric vehicles."
Venturi Automobiles, a leader in high performance electric sports cars, will offer to supply technology to the teams participating in the championship in season two, including Venturi. It is the current holder of the FIA world land speed record for an electric vehicle with 495kph (307mph in 2010) and will attempt a new world speed record this summer.