The spring 2015 line is modelled by Klum herself in a campaign shot by famed photographer Rankin and is available to buy from department store Selfridges.
The 41-year-old model has also released her own menswear collection HKMAN and a Heidi by Heidi Klum range to replace Elle's Macpherson Men and The Body lines.
"Elle has been a great partner to Bendon, however it's time to take the brand to even greater heights, and Heidi is perfectly positioned to do just that," said Bendon's CEO Justin Davis-Rice.
"Heidi embodies the spirit of our Intimates brand - smart, sexy, beautiful and fun - and this shines through in the Heidi Klum Intimates campaign images. We're incredibly excited to have partnered with her," Davis-Rice added.