The Series B also saw participation from existing investors like Intel Capital, Nexus Venture Partners, True Ventures and Visionnaire Ventures.
To date, Helpshift has raised USD 36.2 million. It had earlier raised USD 13.2 million from Intel Capital, Nexus Venture Partners, True Ventures and Visionnaire Ventures.
Founded in 2012 in Pune, Helpshift is now headquartered in California, US.
"Consumers are tired of waiting for support agents to get back to them, and companies are tired of staffing expensive support teams to answer common, or even predictable, problems in the first place. People want immediate help, wherever they are, especially when using mobile applications," Helpshift CEO and co-founder Abinash Tripathy said.
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"Businesses everywhere are moving away from email and embracing intuitive in-app support as the future. Our new financing will help fuel our continued expansion across teams in R&D, sales and marketing," Tripathy said.
Helpshift, which operates on a software-as-a-service model, also companies to identify their most heavy users, those that significantly spend on their apps, and target them with better support and offers.
"Helpshift has been a great partner for Microsoft and our investment today represents our confidence in their messaging-based approach to customer service, as we hold a shared value of providing the seamless experience customers want," Microsoft Ventures corporate vice president Nagraj Kashyap said.