The 'Nice Milk' is the result of the continuous effort to re-look at the supply chain of milk portfolio and improve efficiency, a company statement said.
"We at Heritage believe in developing a portfolio which caters to multiple consumer segments. Heritage Nice Milk priced at Rs 18.50 for half a litre is newest addition to our portfolio," company Executive Director, Brahmani Nara said.
"We believe that this launch will help the brand Heritage reach newer consumer segments," she said.
The company has 10MW renewable energy generation project to meet the power demand of its dairy factories, the release added.