The stock jumped 10.20 per cent to settle at Rs 901.90 on BSE. During the day, it soared 16.75 per cent to Rs 955.55 -- its 52-week high.
On NSE, the shares advanced by 9.58 per cent to close at Rs 898.45.
On the volume front, 2.21 lakh shares of the company were traded on BSE and over 10 lakh shares changed hands at NSE during the day.
Heritage Foods was responding to reports that the company is in advanced talks with the Future Group to sell its retail business.
Heritage Group, which was founded in 1992 by N Chandrababu Naidu, the current chief minister of Andhra Pradesh, reported a turnover of Rs 2,380.58 crore in the previous fiscal.
The company has operations in dairy, retail, agri, bakery, renewable energy and animal feed segments.