It had sold 4,59,996 units in the same month last year, Hero MotoCorp said in a BSE filing.
Commenting on the sales growth, the company said: "Riding on the strong demand for its range of products from customers, Hero MotoCorp today reported robust sales of the month of August, thereby setting the platform the upcoming festive season."
The company said it will keep up with the growth momentum for the festive season with "as many as 10 new launches - including new models, upgrades and refreshes" during this period.