Hershey India's portfolio comprises syrups, milkshakes, soymilk, spreads, cocoa, lollipops, fruit flavoured beverage and a premium chocolate brand Brookside.
"We want to introduce a bigger portfolio in India. Given the success that we have shown in all the innovations that we have launched, there is an increasing desire in the company to now be a bit more bullish on India than in the past.
"As a chocolate and confectionery player that is where you would probably expect new product portfolio to come from," Hershey India Chairman and Managing Director Praveen Jakate told reporters here.
"There is a desire to come up with products which are better for consumers over a period of time," he said.
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The company is focusing on its premium product offerings and the premium portfolio, which is the highest margin product, is growing at 40 per cent.
India is one of the four key markets for the country outside North America and the company, which has USD 7.4 billion global sales across 70 countries, is planning to take the learnings from here to other global markets.