This opens up door for the existing cable operators, who want to continue to own their networks and have state-of-the- art high technology for digital TV viewing, a senior company official said.
NXT Digital's project in Punjab ensures its viewers get uninterrupted world class viewing experience at economical price in the market, Ashok Mansukhani, MD and CEO of Hinduja Media Group told reporters here.
He also said India is facing challenges in the digitisation journey and every challenge is an opportunity that NXT Digital wants consumers and operators to benefit from.
When asked if that they will be competing with Fastway cable network in Punjab, Mansukhani said, "we don't like to talk about competition in a negative way".
More From This Section
When asked if they see challenges in the Punjab market, he said, "we are confident of our technology, we are confident of our business model. What we feel, there would be challenges not only in terms of existing networks, there would be challenges in terms of new technologies to come".
"Today, we are present across the country. Whether we are in Kargil or whether in Rajasthan desert or Andaman or Nicobar islands, we are always available, our signals are 24x7, so therefore, we do not suffer from rain attenuation unlike the DTH operators," Mansukhani said.
"We also allow operators to carry some local channels, but these have to be encrypted. We ensure that we only carry those channels which are legally sanctioned," he said.