Hinduja Ventures to start offering HITS from January next year

Hinduja Ventures will start offering its Headend-In-The-Sky (HITS) for TV viewing from January next year and looks for a nationwide presence.
"We would launch the HITS service by January next year. It would have a pan-India service," Hinduja Ventures Group Chief Executive Officer (Media) Tony D'silva told PTI.
On being asked about the tariffs, he said it would be decided by the local cable operator, Hinduja Ventures (HVL) would only provide technical support.
"We would only be service provider. The tariffs would only be determined by the cable operator. We would have conditional access, call centre, billing and all other back-end services," D'silva added.

He was speaking on the sidelines of CII Big Picture Summit 2014.
"We are only for delivery of signals in this service," he said.

On being asked whether the company has tied-up with local cable operators for this service, he said "not yet", adding that lots of people are approaching the company.
Hinduja group has invested around Rs 500 crore to roll out HITS.
In March this year, Hinduja Ventures had said that it has received the government's permission for providing cable TV signals through Headend-In-The-Sky (HITS) system.
"Grant Investrade Limited, a wholly-owned subsidiary of the company has been granted the permission for providing HITS (Headend-In-The-Sky) services by the Ministry of Information and Broadcasting," HVL had said.

HITS is a mode of delivering channels through a satellite multiplex service that enables customers to pick and choose channels.