HPCL Chairman and Managing Director Nishi Vasudeva, a hardcore marketing person, launched the first 'Club HP Star' petrol pump in Mumbai.
'Club HP Star' is a premium version of Club HP, which is the flagship brand of HPCL's retail outlets.
"All the 'Club HP Star' retail outlets shall be fully automated where electronic billing through automated systems along with the assurance of 'Good Fuel Promise' are guaranteed," the company said in a statement here.
"The entire 'Club HP Star' brand revolves around value proposition of 'Time is Money' in addition to the promise of 'Quality and Quantity'," it said.
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Time and motion studies were carried out at various petrol pumps across the country to develop a robust process to reduce the fuelling time and the time taken for providing other services like free air.
HPCL was the first Oil PSU in the country to introduce the concept of 'Outstanding Customer and Vehicle Care' when it launched its Club HP brand in the year 2002.
"Being a pioneer in the country in introducing the automation system at its retail outlets, HPCL has now successfully integrated automated billing and strict adherence to the standard operating procedures (SOPs) to its Club HP Promise in launching its latest premium version under the name Club HP Star," it said.
After Mumbai, HPCL has scheduled launch of Club HP Star outlets in Bangalore, Hyderabad, Delhi, Noida, Ahmedabad, Chennai and Vizag in the next four days in the first phase which will be scaled up pan-India in the year 2014-15.