Streets took rainbow hues as people played with colours to mark the festival, known as 'Dol Yatra' in this part of the country.
The revellers, a majority of them youngsters, broke into jigs and some sang songs as they smeared "gulal" on the faces of friends, relatives and even complete strangers.
The festival, which marks the advent of Spring, was celebrated as traditional "Basantotsav", (Spring festival) in the university town of Santiniketan in Birbhum district, where Visva-Bharati students and professors participated in the customary 'prabhat pheri' (morning procession).
The day was celebrated with religious fervour at the Vaishnav shrines of Nabadwip in Nadia district and also at the ISCKON headquarters in nearby Mayapur.
Monks of Ramakrishna Mission celebrated the day with the traditional 'prabhat pheri' inside the premises of the order's global headquarter Belur Math. They also smeared each other with "gulal".