The company had sought to position itself as a new-age finance portal comprising several e-commerce ventures with the help of glitzy advertising campaigns involving several top stars from cricket and Bollywood.
The latest order follows repeated attempts by Sebi to trace Macmillan, whose last-known address available with the regulator was that of the US, for serving show-cause notices and for getting his reply to a host of queries over the years, starting from 2004.
Allen James Macmillan was one of the directors of Home Trade during the period.
The shares of the company began trading at a price range of Rs 250-270 on November 15, 1999 and was artificially increased to Rs 850 within a year by September 2000.
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Subsequently, the share price began falling and hit a low of Rs 60-70 by March 2002.
While Sebi has passed orders against several others in this case, its notices to Macmillan returned undelivered repeatedly after which they were published in newspapers and posted on the regulator's website, but no reply was received.
One last opportunity of personal hearing was granted to him on September 27, 2016 and a hearing notice was affixed at his last known address.
In its latest order passed today, Sebi said Macmillan was one of the directors of HTL.
"From the facts and circumstances detailed above and in the absence of any proper reply from the Noticee, I find that the promoters and directors of HTL including Allen James Macmillan were instrumental in the manipulations with respect to OFS (Offer for Sale) and post OFS trading in the scrip of HTL," Sebi's Whole Time Member S Raman said in his order.
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