Chief Executive Leung Chun-ying encouraged residents to "take inspiration" from the sheep, describing the zodiac ungulates as "mild and gentle animals living peacefully in groups".
Leung said the past year "was no easy ride" with the city "rife with difference and conflicts" -- a thinly veiled reference to the pro-democracy rallies that brought some streets in the financial hub to a standstill for over two months.
"In the coming year, I hope that all people in Hong Kong will take inspiration from the sheep's character and pull together in an accommodating manner," he added.
"Of course you'd like everyone to turn into sheep," one netizen commented on a local news site, using Leung's local nickname of a "wolf".
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During the protests that brought thousands onto the streets to call for fully free leadership elections, Leung was frequently portrayed as the sheep's mortal enemy -- a wolf.
China has promised people in the semi-autonomous city the right to vote for their next chief executive in 2017. But it ruled that nominees must be vetted by a pro-Beijing committee, a proposal that activists have slammed as false democracy.